UX DESIGN

Create immersive experience-driven products for increased business growth

You are not your User.

Jakob Nielsen

Founder, N/N Group

WHAT IS USER EXPERIENCE ?

For Don Norman the user experience must strictly meet the exact needs of the customer, simplicity and elegance come second. It is now standardized and corresponds to the responses and perceptions of a person in the use of a product, service or system: Human-machine interaction.

Combining psychology, emotions, ergonomics and usability… the UX increases the value of a website, a web application, or a system and the cross-channel experience in user journeys. It helps to frame and define the expectations of the user before moving on to web development.

This requires multi-disciplinary cooperation of services (from marketing to graphic design or interface design).
Do not confuse the UX with the User Interface (user interface) which designates only part of the design.
In an even broader sense, it integrates content, interaction, user and business objectives.

UX Design as a Business Strategy

There are countless business strategies that companies deploy to generate sales.
However, one thing you might not have considered is making UX Design a Business strategy.

D-SPRINT helps businesses realize a higher R.O.I by building products and services modeled to match the needs and profile of the user with a data-driven approach.

The user at the center of your digital projects.

From the creation of a website or e-commerce, of a business application or mobile application, designing a user journey with a quality interactive and tactile experience is not the result of chance.
D-Sprint takes care of improving user experience:

Understand user's behaviours and needs.
Measure user experience quality.
Define the best information architecture.
Design interfaces that fit to your business goals and user needs.
Improve existing design.

Think about technical and ergonomic specifications, accessibility on different digital media, interactivity in interface design, or develop a Design system…
Our experts in the web professions (UX UI designers, project manager, art director, graphic designer) start from your technical constraints and choose the best UX methodologies and design tools to work in team and in an agile manner.

UX DESIGN THINKING OUR WAY TO MAKE DESIGN

DISCOVER

UX Research
Empathy Map
Service Blueprint
Analytics & Heuristics
Benchmarking

IDEATE

Sketching
Wireframe
User story
Customer Journey Map

DESIGN

Design Sprint
Mock up
Prototypes
A/B Testing
Graphic Design / UI

VALIDATE

Usability Testing
Feedback integration
Iterative design
Retrospectives
Release

DESIGNING NEW EXPERIENCES TOGETHER

UX Research

Get to know your customer deeply. Build the perfect product and services that meet their needs and style. We will help you carry out the needed qualitative and quantitative research as well as analyze their behaviors and preferences to narrow down your creative option.

Co-design Workshops

Involve your users in the ideation phase.
With the true needs and preferences of your customers at the center of it all, grow your team leadership spirit and creativity in our specialized workshops. Come up with innovative ideas and unique solutions that answer your project-critical questions.

Wireframes & Prototypes

Leverage our prototyping and wireframe to turn your practical ideas into tangible materials for faster evaluation and validation. Define and prioritize the content of your pages, the functionalities of your products, and the interaction and navigation of your apps.

User Testing

Have your approved prototypes tested and validated by your end-users immediately.
Learn how to improve your product’s performance and usability for higher satisfaction and conversion rate.

Content Writing

Create unique, clear, and straightforward content that boosts your user’s confidence and ability to utilize your product and services independently. Limit customer dissatisfaction and optimize your inbound rate.

User Interaction

Get your customers addicted to your product and services by creating a product that allows them to navigate, carry out actions, and gain needed information conveniently, seamlessly, and quickly.

Design the Life your customers want.

Creating designs, interfaces, and products that stem mostly from your preference and understanding of your target audience is a recipe to lose customers, experience higher dissatisfaction, costs, time, and wasted resources.
That’s why we are here for you.

Through our user-centric UX design services, D-SPRINT helps organizations create products that reflect the sole style, needs, and preferences of their end-users to improve their customers' life, satisfaction, and business ROI.